Solutions

 Content that speaks to audience interests not just your business needs and slogans - To tell the story of sustainable fishing we produced a series on cooking at different sustainable farming locations. Reaching the foodie community and giving a reason to buy sustainable products. SPEAK TO INTERESTS AND NEEDS 

Invest in engagement, listen and respond - To have ongoing engagement and retention in your products and experiences you need to invest in your community - engage directly, listen to their needs and respond. BUILD AND AUTHENTIC RELATIONSHIP

https://www.gdcvault.com/play/1015143/150-Million-Penguins-Can-t

To keep the ongoing engagement between purchases of a physical product. Engage and keep the story going where the consumers are - online, on their phones, playing games, reading, BE WHERE THEY ARE